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Communications

8 articles about communications.

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When a Client Asks If It's Working

When a Client Asks If It's Working

Sooner or later a client will look at you and ask whether the sessions are actually helping. Here is how to answer honestly, keep their trust, and turn the question into a better conversation about progress.

Jul 18, 2026/7 min read
When a Client Brings Someone to Their Appointment

When a Client Brings Someone to Their Appointment

A client shows up with a partner, a parent, or a child in tow, and you have thirty seconds to decide what to do. Here is how to handle the extra person in the room without derailing the session or making anyone feel unwelcome.

Jul 17, 2026/7 min read
When a Past Client Comes Back

When a Past Client Comes Back

A client you saw last year sends a short email asking to get in. They are not new and not exactly current. Here is how to bring them back in without making it awkward, re-doing intake you do not need, or charging them like a stranger.

Jun 26, 2026/7 min read
When a Client Is Ready to Stop

When a Client Is Ready to Stop

One of the harder skills in a wellness practice is naming the end of a course of care. Here is how to recognize when the work is done, raise it without scaring the client off, and close out the relationship in a way that keeps a door open.

Jun 25, 2026/8 min read
The Follow-Up After a First Session

The Follow-Up After a First Session

A short, low pressure note in the day or two after a first session is one of the most quietly effective messages a practice sends. Here is how to write it without sounding like a sales sequence.

Jun 24, 2026/7 min read
Writing a Reminder a Client Actually Reads

Writing a Reminder a Client Actually Reads

Most reminders are skimmed at a red light, a checkout line, or in the half second before the phone goes back into a pocket. Here is how to write one that does its job in that window.

Jun 23, 2026/7 min read
Naming Your Services So Clients Know What to Book

Naming Your Services So Clients Know What to Book

The names on your booking page do more work than your service descriptions ever will. Here is how to write service names that get the right client into the right slot without a single follow up email.

Jun 22, 2026/8 min read
What to Put in Your Booking Confirmation

What to Put in Your Booking Confirmation

The booking confirmation is the most opened email your practice will ever send, and most practitioners ship the platform default and never look at it again. Here is what to put in it, what to leave out, and why the email is doing more work than you think.

Jun 21, 2026/7 min read
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